HOG logo

HARLEY-DAVIDSON INC

HOGNYSE
πŸ† #1818 by market capUS Equity
$806.36β–Ό $59.19 (βˆ’7.34%)
Simulated price
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24hβ–Ό 7.3%
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🏦Market Cap
$2.60B
Small Cap
πŸ“ˆRevenue Growth (YoY)
-13.8%
Declining
πŸ“ŠGross Margin
23.9%
Moderate
πŸ’΅FCF Margin
-3.2%
Thin
βš–οΈP/S Ratio
0.6x
Cheap
Otter Score
72
Fair
No chart data available for HOG.

Trading Snapshot

Day Range
$803.03 – $818.51
52-Week Range
$17.09 – $29.22
Volume
$2.59B
Avg Volume
$3.22B
Shares Outstanding
105.3M
Next Earnings
Nov 20, 2026

Fundamentals Snapshot

Annual Revenue
$4.47B
Last Q Revenue
$1.10B
P/E Ratio
14.9
P/S Ratio
0.6x
EPS (TTM)
$1.88
Dividend Yield
3.01%
Dilution (1yr)
βˆ’9.5%

Why Investors Own HOG

  • βœ“High-growth profile β€” revenue up -7.4% YoY with expanding US Equity exposure.
  • βœ“Healthy economics β€” 76% gross margin and 20% free-cash-flow margin.
  • βœ“New products and segments could unlock additional revenue streams.
⚠️ Key Risks

Execution delays, intensifying competition, and valuation compression if growth decelerates.

HOG logo

HARLEY-DAVIDSON INC

HOG
Financial Trends
RevenueThe total money the company brought in from sales, before subtracting any costs.
$4.5Bβ–Ό βˆ’13.8% YoY
Gross MarginOf every $1 of sales, how much is left after the direct cost of making the product/service. Higher = more efficient.
30.2%β–Ό βˆ’13.3% YoY
Operating IncomeProfit from the core business after operating costs, but before interest and taxes. Negative means the core business isn’t profitable yet.
$387Mβ–Ό βˆ’7.2% YoY
Free Cash FlowCash left over after running the business and paying for equipment/capex. Negative means the company is burning cash.
$415Mβ–Ό βˆ’52.1% YoY
Shares OutstandingHow many shares exist. Rising means the company is issuing more shares, which dilutes (shrinks) each existing owner’s slice.
114.3Mβ–Ό βˆ’9.5% YoY
Net CashCash minus total debt. Positive = more cash than debt (financially strong); negative = more debt than cash (net debt).
$38Mβ–² +$5.5B YoY
StockOtter Β· stockotter.space

About HARLEY-DAVIDSON INC

Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.

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Otter Score Breakdown

How it's scoredFive components, each rated 1–5β˜… and equally weighted (20%), averaged to a 0–100 score:πŸ’Ž Quality β€” gross marginπŸš€ Growth β€” revenue YoYβš–οΈ Valuation β€” P/S ratio⚑ Momentum β€” 30-day price changeπŸ’§ Dilution β€” 1-yr share issuance (buybacks score higher)
πŸ’ŽQualityβ˜…β˜…β˜…β˜…β˜…
πŸš€Growthβ˜…β˜…β˜…β˜…β˜…
βš–οΈValuationβ˜…β˜…β˜…β˜…β˜…
⚑Momentumβ˜…β˜…β˜…β˜…β˜…
πŸ’§Dilutionβ˜…β˜…β˜…β˜…β˜…
Overall Score
Fair
72/100

Analyst Price Target

β“˜
Average Target
$778.06
β–Ό βˆ’3.5% Downside
High Target$920.21
Low Target$666.87
Based on 37 analysts

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