HOG logo

HARLEY-DAVIDSON INC

HOGNYSE
๐Ÿ† #1816 by market capEarnings Nov 3US Equity
$24.82โ–ฒ $0.15 (+0.61%)
๐ŸŒ™ After hours$24.82โ–ฒ 0.00%Regular close ยท extended-hours price shown
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24hโ–ฒ 0.6%
7dโ–ผ 4.7%
14dโ–ผ 9.8%
30dโ–ผ 11.7%
ytdโ–ฒ 21.1%
1yโ–ผ 13.5%
๐ŸฆMarket Cap
$2.61B
Small Cap
๐Ÿ“ˆRevenue Growth (YoY)
-13.8%
Declining
๐Ÿ“ŠGross Margin
23.9%
Moderate
๐Ÿ’ตFCF Margin
-3.2%
Thin
โš–๏ธP/S Ratio
0.6x
Cheap
Otter Score
72
Fair

Trading Snapshot

Day Range
$24.72 โ€“ $25.19
52-Week Range
$17.09 โ€“ $29.22
Volume
$2.59B
Avg Volume
$3.22B
Shares Outstanding
105.3M
Next Earnings
Nov 20, 2026

Fundamentals Snapshot

Annual Revenue
$4.47B
Last Q Revenue
$1.10B
P/E Ratio
14.9
P/S Ratio
0.6x
EPS (TTM)
$1.88
Dividend Yield
3.01%
Dilution (1yr)
โˆ’9.5%

Why Investors Own HOG

  • โœ“High-growth profile โ€” revenue up -7.4% YoY with expanding US Equity exposure.
  • โœ“Healthy economics โ€” 76% gross margin and 20% free-cash-flow margin.
  • โœ“New products and segments could unlock additional revenue streams.
โš ๏ธ Key Risks

Execution delays, intensifying competition, and valuation compression if growth decelerates.

HOG logo

HARLEY-DAVIDSON INC

HOG
Financial Trends
RevenueThe total money the company brought in from sales, before subtracting any costs.
$4.5Bโ–ผ โˆ’13.8% YoY
Gross MarginOf every $1 of sales, how much is left after the direct cost of making the product/service. Higher = more efficient.
30.2%โ–ผ โˆ’13.3% YoY
Operating IncomeProfit from the core business after operating costs, but before interest and taxes. Negative means the core business isnโ€™t profitable yet.
$387Mโ–ผ โˆ’7.2% YoY
Free Cash FlowCash left over after running the business and paying for equipment/capex. Negative means the company is burning cash.
$415Mโ–ผ โˆ’52.1% YoY
Shares OutstandingHow many shares exist. Rising means the company is issuing more shares, which dilutes (shrinks) each existing ownerโ€™s slice.
114.3Mโ–ผ โˆ’9.5% YoY
Net CashCash minus total debt. Positive = more cash than debt (financially strong); negative = more debt than cash (net debt).
$38Mโ–ฒ +$5.5B YoY
StockOtter ยท stockotter.space

About HARLEY-DAVIDSON INC

Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.

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Otter Score Breakdown

How it's scoredFive components, each rated 1โ€“5โ˜… and equally weighted (20%), averaged to a 0โ€“100 score:๐Ÿ’Ž Quality โ€” gross margin๐Ÿš€ Growth โ€” revenue YoYโš–๏ธ Valuation โ€” P/S ratioโšก Momentum โ€” 30-day price change๐Ÿ’ง Dilution โ€” 1-yr share issuance (buybacks score higher)
๐Ÿ’ŽQualityโ˜…โ˜…โ˜…โ˜…โ˜…
๐Ÿš€Growthโ˜…โ˜…โ˜…โ˜…โ˜…
โš–๏ธValuationโ˜…โ˜…โ˜…โ˜…โ˜…
โšกMomentumโ˜…โ˜…โ˜…โ˜…โ˜…
๐Ÿ’งDilutionโ˜…โ˜…โ˜…โ˜…โ˜…
Overall Score
Fair
72/100

Analyst Price Target

โ“˜
Average Target
$23.95
โ–ผ โˆ’3.5% Downside
High Target$28.32
Low Target$20.53
Based on 37 analysts

Latest News & Updates

WSJยท8d ago

How Harley-Davidson, an American Icon, Became a Tariff Punching Bag

The U.S. motorcycle maker's politically sensitive profile keeps it on the tariff payback list.

Defense Worldยท11d ago

WINTON GROUP Ltd Decreases Stake in Harley-Davidson, Inc. $HOG

WINTON GROUP Ltd cut its position in shares of Harley-Davidson, Inc. (NYSE: HOG) by 84.2% in the second quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The fun

GlobeNewsWireยท13d ago

Harley-Davidson Data Breach: Milwaukee Law Firm Investigates Claims for Possible Damages Suffered by Current and Former Employees

MILWAUKEE, Sept. 16, 2026 (GLOBE NEWSWIRE) -- Milwaukee law firm Ademi LLP is investigating potential data privacy claims arising from a data breach involvingย Harley-Davidson. We are investigating whether Harley-Davidson

GuruFocusยท13d ago

HARLEY-DAVIDSONยฎ AND REALTREEยฎ DROP SECOND LIMITED-EDITION COLLABORATION

HARLEY-DAVIDSONร‚ AND REALTREEร‚ DROP SECOND LIMITED-EDITION COLLABORATIONPR NewswireMILWAUKEE, Sept. 16, 2026Two heritage brands release the next chapter of th

Seeking Alphaยท15d ago

3 Leading Picks To Ride Through The Midterm Election Volatility

Harley-Davidson (HOG), Dorchester Minerals (DMLP), and DHT Holdings (DHT) are highlighted as top portfolio picks amid September and midterm election volatility. HOG benefits from strong institutional accumulation, consec

24/7 Wall Streetยท19d ago

3 Shaky Consumer Dividend Stocks Flashing Warning Signs

Income investors screen for yield, but a dividend is only as durable as the cash flow behind it.