HARLEY-DAVIDSON INC
HOGNYSETrading Snapshot
- Day Range
- $24.72 โ $25.19
- 52-Week Range
- $17.09 โ $29.22
- Volume
- $2.59B
- Avg Volume
- $3.22B
- Shares Outstanding
- 105.3M
- Next Earnings
- Nov 20, 2026
Fundamentals Snapshot
- Annual Revenue
- $4.47B
- Last Q Revenue
- $1.10B
- P/E Ratio
- 14.9
- P/S Ratio
- 0.6x
- EPS (TTM)
- $1.88
- Dividend Yield
- 3.01%
- Dilution (1yr)
- โ9.5%
Why Investors Own HOG
- โHigh-growth profile โ revenue up -7.4% YoY with expanding US Equity exposure.
- โHealthy economics โ 76% gross margin and 20% free-cash-flow margin.
- โNew products and segments could unlock additional revenue streams.
Execution delays, intensifying competition, and valuation compression if growth decelerates.
HARLEY-DAVIDSON INC
HOGAbout HARLEY-DAVIDSON INC
Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
Otter Score Breakdown
How it's scoredFive components, each rated 1โ5โ and equally weighted (20%), averaged to a 0โ100 score:๐ Quality โ gross margin๐ Growth โ revenue YoYโ๏ธ Valuation โ P/S ratioโก Momentum โ 30-day price change๐ง Dilution โ 1-yr share issuance (buybacks score higher)Analyst Price Target
โLatest News & Updates
How Harley-Davidson, an American Icon, Became a Tariff Punching Bag
The U.S. motorcycle maker's politically sensitive profile keeps it on the tariff payback list.

WINTON GROUP Ltd Decreases Stake in Harley-Davidson, Inc. $HOG
WINTON GROUP Ltd cut its position in shares of Harley-Davidson, Inc. (NYSE: HOG) by 84.2% in the second quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The fun

Harley-Davidson Data Breach: Milwaukee Law Firm Investigates Claims for Possible Damages Suffered by Current and Former Employees
MILWAUKEE, Sept. 16, 2026 (GLOBE NEWSWIRE) -- Milwaukee law firm Ademi LLP is investigating potential data privacy claims arising from a data breach involvingย Harley-Davidson. We are investigating whether Harley-Davidson

HARLEY-DAVIDSONยฎ AND REALTREEยฎ DROP SECOND LIMITED-EDITION COLLABORATION
HARLEY-DAVIDSONร AND REALTREEร DROP SECOND LIMITED-EDITION COLLABORATIONPR NewswireMILWAUKEE, Sept. 16, 2026Two heritage brands release the next chapter of th

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Harley-Davidson (HOG), Dorchester Minerals (DMLP), and DHT Holdings (DHT) are highlighted as top portfolio picks amid September and midterm election volatility. HOG benefits from strong institutional accumulation, consec

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